Sony Bravia Advert Trilogy

Ever watch the award winning commercials of Sony Bravia? “Balls” and “Paint” were the most watched and anticipated commercials of year 2005 and 2006.

Set to the stripped-down acoustic soundtrack of José González' "Heartbeats", 250,000 'superballs' come flying, in slow motion, over the brow of a typical street in San Francisco, raining down on anything that gets in their way. And it was done without computer graphics.[1]

Watch it here: http://www.bravia-advert.com/commercial/braviaextcommhigh.html

The second advert was set in and empty multi-storey high rise. The empty multi-storey high rise in Queen’s Court, Toryglen, will have thousands of gallons of paint blasted across it by fireworks as part of a multi-million pound campaign for Sony’s high definition Bravia LCD TV.

The advert has already been filmed, and we are awaiting release, they used:

* 70,000 litres of paint

* 358 single bottle bombs

* 33 sextuple air cluster bombs

* 22 Triple hung cluster bombs

* 268 mortars

* 33 Triple Mortars

* 22 Double mortars

* 358 meters of weld

* 330 meters of steel pipe

* 57 km of copper wire[2]

Watch it here: http://www.youtube.com/watch?v=GURvHJNmGrc

Even though the second Advert weren’t that much appreciated by many, Sony is on its way to its third come back. Guess what colorful material they have used? Yes! They’ve used Play-Doh as their main material and shaped it as a giant bunny, a 10ft by 20ft and lots of 1 ft cubes. Stunning commercial by Sony, I must say.

"BRAVIA TV fans have high expectations from our advertising and have been watching with interest to see what the third ad in the trilogy would be. This production has been a technical feat, and even with forty animators working together, it took more than four hours to create just four seconds of film. But the results are spectacular."[3]

They have used:

3 week shoot, Foley Square NYC (located between the Financial District, Little Italy and TriBeCa)
6 x cameras
2.5 tonnes of Play-Doh used on set
189 2ft rabbits
150 1ft cubes
10ft x 20ft purple wave
30ft giant rabbit
40 animators

Watch it here: http://www.youtube.com/watch?v=P9aALd3wVT0&mode=related&search=

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[1] http://www.bravia-advert.com/

[2] http://bull3t.blogspot.com/2006/08/sony-bravia-television-advert.html

[3] http://www.prweb.com/releases/2007/10/prweb558480.htm

images: http://www.prweb.com/releases/2007/10/prweb558480.htm

http://www.bravia-advert.com/balls/gallery.html

http://bull3t.blogspot.com/2006/08/sony-bravia-television-advert.html