Sony Bravia Advert Trilogy

Ever watch the award winning commercials of Sony Bravia? “Balls” and “Paint” were the most watched and anticipated commercials of year 2005 and 2006.

Set to the stripped-down acoustic soundtrack of José González' "Heartbeats", 250,000 'superballs' come flying, in slow motion, over the brow of a typical street in San Francisco, raining down on anything that gets in their way. And it was done without computer graphics.[1]

Watch it here: http://www.bravia-advert.com/commercial/braviaextcommhigh.html

The second advert was set in and empty multi-storey high rise. The empty multi-storey high rise in Queen’s Court, Toryglen, will have thousands of gallons of paint blasted across it by fireworks as part of a multi-million pound campaign for Sony’s high definition Bravia LCD TV.

The advert has already been filmed, and we are awaiting release, they used:

* 70,000 litres of paint

* 358 single bottle bombs

* 33 sextuple air cluster bombs

* 22 Triple hung cluster bombs

* 268 mortars

* 33 Triple Mortars

* 22 Double mortars

* 358 meters of weld

* 330 meters of steel pipe

* 57 km of copper wire[2]

Watch it here: http://www.youtube.com/watch?v=GURvHJNmGrc

Even though the second Advert weren’t that much appreciated by many, Sony is on its way to its third come back. Guess what colorful material they have used? Yes! They’ve used Play-Doh as their main material and shaped it as a giant bunny, a 10ft by 20ft and lots of 1 ft cubes. Stunning commercial by Sony, I must say.

"BRAVIA TV fans have high expectations from our advertising and have been watching with interest to see what the third ad in the trilogy would be. This production has been a technical feat, and even with forty animators working together, it took more than four hours to create just four seconds of film. But the results are spectacular."[3]

They have used:

3 week shoot, Foley Square NYC (located between the Financial District, Little Italy and TriBeCa)
6 x cameras
2.5 tonnes of Play-Doh used on set
189 2ft rabbits
150 1ft cubes
10ft x 20ft purple wave
30ft giant rabbit
40 animators

Watch it here: http://www.youtube.com/watch?v=P9aALd3wVT0&mode=related&search=

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[1] http://www.bravia-advert.com/

[2] http://bull3t.blogspot.com/2006/08/sony-bravia-television-advert.html

[3] http://www.prweb.com/releases/2007/10/prweb558480.htm

images: http://www.prweb.com/releases/2007/10/prweb558480.htm

http://www.bravia-advert.com/balls/gallery.html

http://bull3t.blogspot.com/2006/08/sony-bravia-television-advert.html

Highschool Musical Part 3

Hey, kids! Did you sing and dance together with the cast of Highschool Musical
on its first series? Who wouldn’t know the tune “Breaking Free”? Who doesn’t know Troy Bolton (Zac Efron) and Gabriella Montez (Vanessa Hudgens) is? Did you wait patiently and eagerly watch its part 2? Well, it’s on its way for Part 3. Yes, you heard it right Highschool Musical will be out in theaters on 2008. Anyway here is an article about it:

“Kenny Ortega and the rest of the HSM cast will be shooting the THIRD installment for the HSM phenomenon, next spring. There were rumors earlier that the movie would be titled Haunted High School Musical. But recently Kenny Ortega (the director) of the movie stated, “It wouldnt go as far as the original if it was haunted.” he also stated, “It wouldnt make much sense, what would they sing about ‘Halloween’ and ‘Ghosts’ [laughs]“. SO…it will be called High School Musical 3. The movie will STILL be headed for the BIG SCREEN, and will be produced of course by Walt Disney Pictures. If they were to have it Haunted, that is just taking the High School Musical thing too far. The whole cast will be returning so dont worry! Well keep you up to date with High School Musical 3.”[1]

So kids better get your throat and dancing shoes ready because the Highschool Musical Cast will again teach and encourage kids to sing and dance to their beats. The next question seems simple enough: What will Troy, Sharpay, Montez, Chad and the others be doing when they return for their third high-stepping adventure? Well better be good and wait for the next big movie.

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[1] http://teenscoop.wordpress.com/2007/08/13/high-school-musical-3-wont-be-haunted-but-its-still-headed-for-big-screen/

Gumby, the Clay boy...

As a child, I was fascinated by the series in the television wherein this blue character keeps walking in an odd manner. Later. I found out that it was made out of clay. I kept on bothering my older brother to shape my Play-Doh just like the creature on television. Growing up, I forgot about the blue creature. Then in gathering data for my thesis I found out that the creature's name was Gumby. A weird name for my weird shaped friend, I have been wondering why the shaped? Was it because it was the easiest thing to shaped? Well, here a trip down memory lane and discover what’s behind the most famous TV series Gumby:

Right after Sam Engel, the movie producer, had seen Art Clokey's film Gumbasia he was so impressed that he asked if Art could create a new character for children's TV. Art played around with clay for weeks, molding many shapes and colors as he searched for the right figure.The first thing Art set out to do was create a shape and size that were functionally practical from the film animating standpoint."Animating clay for hours under hot lights created a problem," Art explained. "I found it necessary to have a shape and size that were easily reproduced, so that a fresh figure could be substituted as the old one became dirty and completely misshapen through excessive manipulation. "Something thin and geometric with square edges rather than rounded and fat made complete sense.

http://content.answers.com/main/content/wp/en/thumb/f/f2/200px-Gumby_pokey.JPG
-photo (many thanks!)
http://www.gumbyworld.com/memorylane/histgum.htm
-article (many thanks!)

Did you know?

Play-doh can fool 90% of finger scanners. According to Associate Professor of Electrical and Computer Engineering Stephanie Schuckers and her team at Clarkson University, most scanning systems can be fooled 90% of the time by taking a mold of the mark’s finger, filling the mold with Play-Doh, and using the fake digit to gain access. But hold it, Clarkson and the team also designed an algorithm that detects the spread of perspiration from the pores out of the ridges of a live person’s finger, and is only foiled by the Play-Doh method 10% of the time. So never mind the ideas rushing through your head on using the common child’s toy Play-doh for stealing. Well kids can absolutely enjoy Play-doh and play pretend play as detectives and all sorts. Still, until this new tech becomes more widespread, along with iris scans, facial and voice recognition, and implanted RFID verification, we're gonna continue keeping our cash under the mattress that we fiercely guard as we telecommute from atop it.

Keep all your Play-Doh from big bad men, kids. We wouldn't want the crooks to get away with all the loot, don't we? Let's all act up like detectives and have fun with Play-doh!

http://www.washjeff.edu/users/ahollandminkley/Biometric/biometric05.jpg (for the picture)